Transport for London – Cabwise: creating a brand to help prevent rapes

Giselle Okin, Victoria Sangster, Robert Thurner, Fergus Adam, Miranda Leedham, Stuart Bowden, Jason Cross and Priya Smart

Safer Travel at Night is a partnership between the Mayor of London, Transport for London, and the Metropolitan Police.
Agency: WCRS/MEC/IncentivatedAuthors: Giselle Okin, Victoria Sangster, Robert Thurner, Fergus Adam, Miranda Leedham, Stuart Bowden, Jason Cross and Priya Smart

Transport for London – Cabwise: creating a brand to help prevent rapes

INTRODUCTION

Safer Travel at Night is a partnership between the Mayor of London, Transport for London (TfL), and the Metropolitan Police Service. It aims to reduce the use of unlicensed mini-cabs by increasing public awareness of the dangers they present to unsuspecting passengers; in particular the risk of being raped or sexually assaulted.

Up until 2005, the Mayor of London and TfL ran a telephone service...

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