Virgin Atlantic – The rise of Virgin Atlantic

This paper shows Virgin Atlantic has developed into one of the major players in the airline industry.
Agency: RKCR/Y&RAuthors: Emily James, Sergen Ozbek, Joanna Bamford, Elizabeth Boulter and Matt Bement

Virgin Atlantic – The rise of Virgin Atlantic

It is easy to forget that, fifteen years ago, British Airways probably was the world's favourite airline, while Virgin Atlantic was still operating in a minor league of the airline industry. A lot has changed in fifteen years.

In 1993 British Airways, one of the great success stories of the Thatcher years, had a virtual stranglehold on the UK airline market. With 241 aircraft servicing 165 routes across the globe and annual profits in excess of...

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