UK consumer behaviour: single source results from IPA TouchPoints 2
Stephen Whiteside WARC Online
Television remains the UK’s most frequently-used medium, but “smart” personal video recorders are transforming viewing habits, particularly among 15-24 year-olds. Such was one of the findings of the Institute of Practitioners in Advertising’s second wave of Touchpoints Hub, a single-source overview of UK media usage and consumer habits.
Touchpoints found the average adult Briton spent almost a quarter of his or her waking time watching television, an increase on the survey's previous figure. This amounted to an...