Online ideation: faster, better and cheaper?

Douwe Rademaker and Luc Rens

If the number of hits in Google is by any means a measure of importance, then, with more than 94 million hits, innovation is a hot topic.

Online ideation: faster, better and cheaper?

Douwe RademakerContinental Europe, Research International, France

Luc RensAPAC, Research International, Singapore

INTRODUCTION

If the number of hits in Google is by any means a measure of importance, then, with more than 94 million hits, innovation is hot.

But, what makes the upside-down ketchup bottle, the Smart car, the Toyota Prius and the Nintendo Wii successful innovations? And why are some companies better able to come up with successful innovations than others? A part of the answer to these questions depends on whether you as a company have a well defined innovation process...

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