The network of favours – creating innovative consumer touch-points
Márta HoffmannResearch International Hoffmann, Hungary
Genovéva FlorovitsFerrero, Hungary
István KozáriInitiative Budapest – FastBridge, Hungary
INTRODUCTION
“The ideas that have lighted my way have been kindness, beauty and truth” Albert Einstein
Our study describes and gives insights about a consumer-driven consumer touchpoint development: the network of favours, and helps to understand why it is important to use innovative techniques to drive innovation. The study is based on a real case, conducted in 2007. It is a relevant example of developing a completely new platform bespoken to the...