Innovation and reaction: facing the challenge of mastering disruption

Newspapers are witnessing declining circulations and advertising revenues, and are facing the same kind of 'disruptive innovation' which has been witnessed in every sector from retail to the auto sector.

Innovation and reaction: facing the challenge of mastering disruption

Scott D. Anthony Innosight

Newspaper companies have never had it tougher. Over the past 12 months, giants have been acquired at bargain basement prices, and survivors have seen earnings plummet and stock prices sink. Companies hoping to re-ignite growth need to move quickly to master the forces of disruptive innovation coursing through the industry. By almost any measure, the industry is in trouble. With lower circulation and print advertising revenue, shares of leading U.S. newspaper companies have lost about half their value since...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands