The quest for online quality research: Australian “best practice”
Travyn RhallAfrica, Asia & Pacific, Millward Brown, Australia
Brian FineThe ORU (On-line Research Unit), Australia
INTRODUCTION TO THE AUSTRALIAN MARKET
Australia has been one of the countries at the fore-front of the development of on-line research, and the industry estimates that at 30% of quantitative research, on-line is the dominant research methodology.
Along with this rapid growth, in a country with over 70% Internet penetration, comes the entry of most global online access panel providers, and the development within Australia of many local panels, by research companies and other...