Internet on wheels - the South American experience

Iván Casas, Gonzalo D. Peña and Guilherme Caldas da Castro

The global e-commerce industry has been increasing in size at a steady pace for the past five years. However, in emerging markets growth has only started to accelerate more recently, and is likely to continue as internet penetration increases.

Internet on wheels – the South American experience

Iván CasaseCMetrics Inc, United States

Gonzalo D. PeñaData Quality and Methodologies, eCMetrics Inc, Argentina

Guilherme Caldas da CastroUniversidade do Estado do Rio de Janeiro (UERJ), Brazil

PREFACE

The e-commerce industry has been increasing at a steady pace worldwide for the past five years. However, in emerging markets its relevant accelerated growth has just started in the past one to two years and it will continue to grow as Internet penetration increases. In Brazil only, sales through e-commerce have reached US$ 2 billion in 2006, a 70% increase with respect...

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