Email, CRM and the prospects of recession
Felix Velarde
In 2001 my rather enjoyable, very creative digital agency had been the digital creative arm of the Lowe Group for several years. In August of that year, the mini-dip triggered by the dotcom boom-and-bust started affecting marketing budgets badly and anyone who was under-prepared or over-confident received a rather unexpected reality check.
It was an unwelcome experience, to put it mildly. But as with all these things, there is learning to be had. Certainly some (including myself) came to the realisation that we could recover from a hard knock without losing...