Self-regulation matters: let’s make sure it works

Scott Knox

Self-regulation of the UK advertising industry is based on the balance between the Advertising Standards Authority (ASA) and the Committee of Advertising Practice (CAP), both of which are funded by the industry.

Self-regulation matters: let's make sure it works

Scott Knox

All too often, when an industry is regulated by an external party it ends up being governed by people who neither understand nor care about it. Indeed, their focus can too often be dominated by politics, particularly in relation to government quangos created for popular debate on issues such as obesity and alcohol. Far from regulating an industry, this sort of intervention can end up destroying it.

This is why self-regulation is so important: it allows the people who do the work, and do it well, to take part in constructing...

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