Green shoots, green scores! How E.ON got soccer fans to change their environmental footprint
Tom Morton TBWA London
Since bursting into the UK energy market in June 2007, the E.ON brand has become quickly established, with particularly high prompted awareness for such a new offering. Its developing reputation marks it out as different to the rest of the category: more innovative, more accessible, more energetic and warmer than the competition.
E.ON’s brand ethos is all about changing energy for the better. E.ON wants to change the way people think about energy -...