Green shoots, green scores! How E.ON got soccer fans to change their environmental footprint

E.ON entered the UK energy market in June 2007. The brand enjoys high levels of prompted awareness, and is perceived by consumers as being more innovative, more accessible, more energetic and warmer than the competition.

Green shoots, green scores! How E.ON got soccer fans to change their environmental footprint

Tom Morton TBWA London

Since bursting into the UK energy market in June 2007, the E.ON brand has become quickly established, with particularly high prompted awareness for such a new offering. Its developing reputation marks it out as different to the rest of the category: more innovative, more accessible, more energetic and warmer than the competition.

E.ON’s brand ethos is all about changing energy for the better. E.ON wants to change the way people think about energy -...

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