Thomas Cook – Official Club Sponsor of Manchester City FC
BRAND BACKGROUND
Thomas Cook UK Ltd is the third largest vertically integrated travel group in the UK and Ireland, with its own travel sales channels, tour operations and airline. Thomas Cook has recently expanded its sales channels to include Thomas Cook TV and thomascook.com one of the most popular UK travel websites.
The rapid growth of the online travel sector in recent years has had a major impact on the dynamics of the travel industry. Whilst the consumer is faced with much greater choice and flexibility than ever...