EA Sports - FIFA Football Talent

FIFA Football was launched in 1994, at which point EA Sports identified that 'talent' would be the key communications driver.

EA Sports – FIFA Football Talent

“EA Sports works with the best players in the world to develop the most authentic games. The inspirational talent of Rooney, Ronaldinho and Podolski makes them the ideal stars for our best selling sports game. It is fundamental that EA Sports identify, and recruit the best talent to showcase our FIFA Football title and ensure that it creates significant differentiation and communicates with our target market.”

Clive Downie, VP International Marketing, EA

BRAND BACKGROUND

As the world's leading independent developer and publisher of interactive entertainment software, across as many as nine platforms,...

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