Retaining after sales business at the branded automotive dealership
Jürgen VerleeL & P, Netherlands
Dick HageReason Why, Netherlands
INTRODUCTION
In many national economies the automotive business plays a major role. In Germany for instance 10% of the working population is in some way connected to the automotive industry. In automotive retailing the impressive turnover of automotive dealerships makes them one of the most important players in local economic areas. In the Netherlands the top 50 automotive dealers sell more than 40% of all the 500,000 new cars entering the market in a year.1Although the turnover on...