Comments: The art of reviewing

John B Ford, Leyland Pitt and Shintaro Okazaki

This Comments section looks at what it takes to be a good reviewer for the International Journal of Advertising.

Comments

John FordOld Dominion University, Virginia, USA

The subject for this issue's Comments section is our annual focus on what it takes to be a good reviewer for the International Journal of Advertising.The journal's Editor, Douglas West, recently presented awards for reviewing excellence to two members of the Editorial Review Board: Leyland Pitt from Simon Fraser University in Vancouver, British Columbia, and Shintaro Okazaki from Autonomous University of Madrid, Spain. Once again, it was our feeling that their views on the reviewing process, publishing or research in general would be of interest not only to potential contributors...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands