Who shall live and who shall die? A case study of public engagement in health care planning

John May

Rationing of National Health Service expenditure is inevitable, difficult, controversial, and it is unusual for the public to have a direct say in setting healthcare spending priorities at the local level.
  

Who shall live and who shall die? A case study of public engagement in health care planning

John MayMiddlesex University Business School

INTRODUCTION

Who shall live and who shall die? Decision making doesn't get much tougher than this. Spend NHS funds on this treatment and save a handful of lives, or spend it on that treatment and improve quality of life for thousands. Given that rationing is inevitable, who decides? Should it depend on where you live (the postcode lottery) or on national guidelines laid down by the unelected National Institute for Clinical Excellence (the 'faceless bureaucrats')?...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands