Alcohol Advisory Council of New Zealand (ALAC) – Culture Change Campaign
Category:Agency:Advertiser:Title: | Charity/Not for Profit/Public ServiceClemenger BBDOAlcohol Advisory Council of New Zealand (ALAC)Culture Change Campaign |
SUMMARY
How do you tackle New Zealand's binge-drinking culture? Where getting drunk is simply letting off steam...and stone cold sober is as boring as it sounds. And the alcohol sector has a total media spend of over $20 million per year.
The answer? With difficulty. And over time.
The Alcohol Advisory Council of New Zealand's (ALAC) campaign has held up a mirror for New Zealanders to take a long...