Powerade – Help your body keep up with your mind
Category:Agency:Advertiser:Title: | FMCGPublicis Mojo LtdPowerade (Coca-Cola Oceania)Powerade – Help your body, keep up with your mind |
SUMMARY
Powerade is the leading sports water in New Zealand. Year after year it has delivered strong growth – yet there was a feeling that perhaps the brand hadn't reached its full potential. This case study is the story of a brand with good results, reaching for and attaining great results.
In depth consumer research undertaken by Publicis Mojo Ltd uncovered an issue that was limiting the brand's growth....