WARC Creativity in Advertising 2008

In this article, James Aitchison, Managing Editor of WARC.com, reports on the WARC Creativity in Advertising Conference 2008.

WARC Creativity in Advertising 2008

James Aitchison

Creative confidence

The morning’s chairman, Rory Sutherland, opened by saying that advertising’s creative community had lost its confidence. 15 or 20 years ago, a creative execution through TV or print was the undisputed answer to most briefs - an outmoded notion in today’s world.

Ironically, however, creativity is now needed more than ever, but across a much broader spectrum than marketing’s traditional boundaries. As a result, those looking for inspiration are best off reading popular economics such as:

  • The Marginal Revolution blog
  • Freakonomics
  • The Unconventional Wisdom of Economics...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands