Regulation of Nutrition and Health Claims in Advertising
Ross BrennanMiddlesex University Business SchoolBarbara CzarneckaMiddlesex University Business SchoolStephan DahlMiddlesex University Business SchoolLynne EagleUniversity of the West of EnglandOlga MouroutiMiddlesex University Business SchoolINTRODUCTION
The Health Committee of the British House of Commons has concluded that around two-thirds of the population of England are overweight or obese. In addition to the many social and personal costs to which this contributes (including premature death and many health disorders), the Health Committee estimated the economic costs to be between £6.6 billion and £7.4 billion per...