Marketing Society Annual Conference

John Griffiths

John Griffiths, Planning Above and Beyond, reports on the Marketing Society's Annual Conference, held in London, 20 November 2007.

Marketing Society Annual Conference

John Griffiths

Tuesday morning: A brave new world?John Griffiths22 November 2007

The Marketing Society has a taste for iconoclastic headlines – the last time I was at its Annual Conference, a speaker declaimed 'If it ain't broke then break it' (quite how over-burdened and under-resourced marketers should respond to this kind of advice isn't clear).

This year, the theme was 'New Rules for a New World', and the event was set in the round at the Floral Hall in Covent Garden. Banners depicting upside down images of consumers made the message very clear –...

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