The lure of alternative medicine
A combination of reduced faith in conventional treatments and the growth in availability of alternative remedies has led to a rise in the popularity of alternative medicine around the world. However, there remains a degree of scepticism amongst many that alternative approaches lack credibility. Using the latest research from Global TGI, we investigate consumer attitudes towards alternative therapies in different parts of the world.
DIVERGENT ATTITUDES
The results of the studies suggest that acceptance of alternative therapies varies a good deal from country to country. This is likely to be caused by a combination of...