Lion Nathan Australia – Good as gold: How a long-term strategy about four mates and a dog paid big for XXXX Gold
Agency | BMF Fabio Buresti AuthorJeremy Nicholas Strategic Planning DirectorWarren Brown Executive Creative DirectorLisa Ramsey Group Account Director |
Client | Lion Nathan Australia Paul Foster Marketing Director Mainstream BrandsAndrew Coates Marketing Manager XXXX |
Objective: | Defend XXXX GOLD's position as the number one selling brand in Queensland while accelerating its growth and maintaining a price premium over the competition. |
Results: | Retail value of advertising contribution was $423 million, which is 28 times the advertising investment.Contributed 27%... |