Premature adults

Anupama Wagh-Koppar

This article discusses marketing to children (in the context of India), and argues that current advertising is helping to push children into adulthood too soon.

Premature adults

Anupama Wagh-Koppar

Children are our consumers today and in the future – so let us raise our future consumers the right way. While we serenade them today, let us keep an eye on how our communication is affecting them, because it will not only affect brand strategy, but has the potential to raise a generation of cynics who are hard to talk to and difficult to persuade.

India offers the exuberance and buoyancy of a young nation along with population numbers and a rapidly developing economy. Children in India constitute 18.7% of the world child population; and one-third...

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