Web 2.0 is not about technology: it's about human relationships
John Griffiths
Picture a status meeting in a modest-sized marketing department. The marketing director has asked the junior marketing executive to report back on the Web 2.0 conference he sent him on. The youngster was chosen to go officially because it was good for his career development (he'd also been most useful in helping the marketing director to set up his Facebook page) and unofficially because the marketing director wondered if anybody else in the department would have been able to make head or tail of it.
The junior exec...