An analysis of UK alcohol advertising expenditure and consumption
Laura JamesWARC
Using data from WARC and Nielsen Media Research, WARC estimates that total UK alcoholic drinks advertising expenditure at current prices has increased by 13% in the last 12 years. UK adspend on wine and cider has also grown by 248% and 484% respectively. However, if we strip out inflation, total expenditure on alcohol advertising has actually decreased by 19%. Within this figure, we can see from the table below that both wine and cider have benefited from increased investment....