Let the product talk
Placing products at the heart of the marketing mix
Evelyne RédierParfums Christian Dior, France
Sandrine McClureRepères, France
THE INSIGHTS BEHIND PRODUCT INSIGHT
Product Insight was born in 2005 through the realisation of two key elements, themselves born out of the fact that Repères researches many innovative products.
First insight
In a world where more and more products launch everyday, it is noticeable that their life cycles are considerably reduced. As such it is said that 70% of food products consumed in countries such as France did not exist 10 years ago. This realisation is...