Let the product talk

In a world where more and more products launch every day, it is noticeable that their life cycles are considerably reduced.

Let the product talk

Placing products at the heart of the marketing mix

Evelyne RédierParfums Christian Dior, France

Sandrine McClureRepères, France

THE INSIGHTS BEHIND PRODUCT INSIGHT

Product Insight was born in 2005 through the realisation of two key elements, themselves born out of the fact that Repères researches many innovative products.

First insight

In a world where more and more products launch everyday, it is noticeable that their life cycles are considerably reduced. As such it is said that 70% of food products consumed in countries such as France did not exist 10 years ago. This realisation is...

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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

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