Arabian nights and the digital Sheherazade: the power of virtual media in the Arab world
Tammy JalboukhConsumer Connect Unit – TAWAASUL, TNS Middle East, United Arab Emirates
PROLOGUE
Many, many years ago there lived a Sultan by the name of Shahriyar. He had a wife whom he loved more than the entire world. After several years of marriage, he discovered (by accident) that she had in fact deceived him terribly and that her conduct was beyond forgiveness. Filled with a sense of deep shame and sorrow, he ordered the grand-vizier to put her to death in accordance with the...