To have and have not: deprivation and the rational-emotional bridge

This paper draws from a major research initiative undertaken by Nickelodeon's Brand & Consumer Insights Group in 2006.

To have and have not: deprivation and the rational-emotional bridge

Marsha E. WilliamsHarvest Research Group, United States

J. Alison BryantNickelodeon, United States

INTRODUCTION

Technology has had a tremendous impact on the lives of kids and families over the past ten years. One need not be a skilled researcher to observe the growing prevalence of portable wireless devices such as mobile phones, gaming systems, and Mp3 players among even the youngest children in their daily activities. Whether in-home or on the go, technological advances have dramatically influenced individuals' methods of interacting with each other, access to information, and entertainment...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands