Taxis, vans and subways: capturing insights while commuting.

This paper presents three case studies of experiments to conduct novel research techniques in alternative environments.

Taxis, vans and subways: capturing insights while commuting

Luis Arnalin/situm, Mexico

Roberto Holguinin/situm, United States

LESS TIME, HIGH QUALITY, MORE REAL

In today's business environment, companies require faster knowledge which outpaces the rate at which research organizations can provide. Put simply: the speed of business is often faster than the speed of research, and in trying to cope, the quality of research often declines.

For example, recruiting participants for a focus group session can be a time consuming activity, therefore recruiting “professional” respondents is an unethical but quick (and unfortunately often used) approach. This, for example, filters out...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands