Six degrees of online quality

Jon Briggs and Mark Walton

Some panels are good and some are not so good, but there is no such thing as the perfect panel, as if there were, it wouldn't have real people with real conversations.

Six degrees of online quality

Jon Briggs6th dimension™ Interactive Services, Asia Pacific, Latin America, Middle East and Africa, based in Hong Kong SAR

Mark Walton6th dimension™ Interactive Research, Asia Pacific, Latin America, Middle East and Africa, based in Hong Kong SAR

SETTING THE SCENE

The discourse of this paper is that we can only achieve good quality (and therefore good business) through critique, by taking a step back, looking at history and understanding why research and the web exist in the first place. We have to stop just talking to ourselves and maintain relevance to our end clients...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands