Agency: DraftFCB |
TD Canada Trust – Banking can be this comfortable
Bronze: Sustained Success
EXECUTIVE SUMMARY
Business Results Period (Consecutive months): 2001-2006Start of Advertising/Communication effort: 2001Base Period for Comparison: Historical comparisons
TD Canada Trust is one of Canada's Big 5 Banks with enviable business results, a highly valued brand, and a reputation as a successful marketer. Its success has been built on a clear and differentiated brand strategy delivered though both mass and targeted communications.
Effectiveadvertising is really the story of the TD Canada Trust brand development. This case will demonstrate how the television advertising campaign...