New media find a place in the high-speed China market
Andrew Meaden, Bertilla Teo and Winnie Chan
Last year, A Swiss-Austrian former racing driver sped across China on a 95-day journey in a bright yellow sports car, fulfilling the dreams of many an office-bound dreamer. But this was no individual adventure: Peter Schindler's journey sparked the interest of millions of Chinese. Marking the profound changes in both China's media consumption and cultural interests, they followed his unusual trip online and, through mobile phones, interacted with him along the way.
Project 95: Peter Schindler and Dan Wong,...