Ambient media – how the world is changing
Daniela Krautsack
'Most people who think they know about innovative media will probably mutter something about cows wearing jackets.'
When I read this statement about ten years ago in a UK publication, I was not aware of the implications this sentence would have for my future.
When I interview people inside and outside the advertising industry about the terminology and description of ambient media today, the associations I hear still haven't changed from when I started to explore this field. Floorminders, toilet ads and stickers are among the answers most frequently suggested,...