Ambient media: where else can I put an ad?
Roderick White
This introduction to November's Admap report on ambient media discusses what it is, why it has grown, and the problems attending it. As media proliferation makes it harder to get attention, advertisers look for other ways to place their brands before people. This can be via all sorts of locations and methods, and often close to the point of sale. Often its role is to create news, although if this succeeds there is risk that the brand gets lost in the 'buzz'. Because...