Mazda – Operation Renesis: can you handle it?

Mazda had to achieve 50,000 UK sales, but had to counter the fact that many consumers do not include Mazda when considering cars.
  

Mazda – Operation Renesis: can you handle it?

Agency name: Billington Cartmell Client name: Mazda Category: Event Marketing Country: UK

BACKGROUND

Mazda had to achieve 50,000 UK sales. They had developed a proposition 'Zoom Zoom' – i.e. the thrill of movement you first experience as a child – which has little or no meaning for consumers.

However, if consumers get behind the wheel of a Mazda, there is a strong likelihood they will buy. However, many consumers do not include Mazda when considering cars.

Traditionally, car manufacturers have offered track days as part of the...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands