Henkel – Dixan per la scuola
Agency name: Inventa CPM Client name: Henkel Category: Long-term Marketing Effectiveness Country: Italy
BACKGROUND
Since 1999, Henkel has been actively involved in social activities and primarily with school communities.
The “Dixan for schools” project is now in its seventh edition.
This year the project is centred around a strong partnership with the charity foundation “Albero della Vita”, with the goal of building a school in a very poor area of India.
This relationship will become more and more important in future years.
Henkel wanted to create a new project...