Forum - Food for thought: shouldn’t we actually target food advertising more towards kids and not less?

For far too long the debate about food marketing to children and young people has focused on whether such marketing should be allowed in our society, instead of what the balance of that marketing should be.
  

Forum – Food for thought: shouldn't we actually target food advertising more towards kids and not less?

Juliet Strachan and Vincent Pavie-LatourHPI

INTRODUCTION

When originally preparing to write this paper, the authors trawled the internet to obtain background information and understand the current climate concerning food marketing to children. Getting a feel for prevailing views helped them decide how best to use their experience in researching food and nutrition among children and young people to inform this important debate.

There was a huge amount available on this subject and, on further study, it became clear...

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