Viewpoint - Facebook: the future of networking with customers

Ray Poynter

In this Viewpoint article, Ray Poynter looks at the increasing importance of social networking websites.
  

Viewpoint – Facebook: the future of networking with customers

Ray PoynterVirtual Surveys

Clients want consumer insights to answer business needs. For many years the pursuit of insight has meant writing a research brief, appointing an agency, which would then recruit a sample, conduct interviews and analyses, and, after a period of time, present the distilled findings. Online interviewing has made this intermediated research process quicker (within fewer weeks) and cheaper (costing fewer thousands of dollars), but has changed it very little. Could all of this now be changing? Facebook has attracted millions of ordinary people to social...

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