Are You Starstruck?
Todd Wilkinson
Brace yourself, America. Here comes the phenomenon that is David Beckham. Some say the British soccer superstar is a commodity more bankable than Jordan and Tiger - that he's as likable as Oprah, as handsome as Brad Pitt, as resonant to the masses as Pavarotti, and better known as a global pop icon than the Beatles were when they first landed in the U.S.
Beckham's trumpeted arrival as a member of the Los Angeles Galaxy, however, is about far more than his blockbuster deal (valued somewhere in the neighborhood of $250 million over five...