Directions in marketing communications research: an analysis of the International Journal of Advertising

This paper provides a content analysis of the inputs and outputs of the International Journal of Advertising (IJA) during the period 1992-2006 and was sparked by the 25th anniversary of the journal (1982-2006).

Directions in marketing communications research: an analysis of the International Journal of Advertising

Douglas WestUniversity of Birmingham

INTRODUCTION

The year 2006 was a significant landmark for the International Journal of Advertising (IJA). The publication of issue 4 in 2006 marked 25 years of the IJA(1982–2006), and the purpose of this paper is, in some small part, to celebrate this achievement in the time-honoured fashion of a journal review. Additionally, the paper takes a reflective view of marketing communications research as demonstrated by a content analysis of the authors, institutions and papers published in...

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