ESOMAR: celebrating 60 years

In this short article, ESOMAR Director General Véronique Jeannin introduces Admap's supplement celebrating the organisation's 60th anniversary.

ESOMAR: celebrating 60 years

Véronique Jeannin

ESOMAR is committed to promoting the best that the market research industry has to offer. In addition to our role as the architect and guardian of the industry's code of practice, we also provide a platform for exchanging and showcasing the latest ideas and thinking coming from the industry – both for practitioners within the industry, as well as for those who may want to make use of research in their own work.

Our annual Congress is the organisation's flagship event, where we welcome over 1,000 professionals, many of them ESOMAR members, and all...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands