Program quality evaluation: experience of a new assessment tool
Heung Chul LeeNet Intelligence, Korea
Dong Hoon MaKorea University, Korea
Tae Kyung LeeKorea Broadcasting System, Korea
INTRODUCTION
This paper is designated to explain how a new standardized Norm-based television program Quality evaluation Index (NQI) research method has been formulated, and further been utilized as a powerful tool for assessing television program quality and doing research on television audience trends in Korea between 2005 and 2006. There is no doubt that today's television program is one of the most popular cultural contents, and thus indispensably demands the highest quality...