Canon – My World My Way

Canon photo printers were losing territory in the photo printing market to retail photo stores and online services, while many customers were also expressing disappointment with the quality of home printing.
  

Canon – My World My Way

Client: Canon EuropeAgency: cayenne communicationsCampaign Name: My World, My WayCategory: Consumer Goods

SUMMARY

Canon photo printers were facing a serious threat: the home photo printing segment was losing territory to online printing services and retail photo stores. Consumers were simply disappointed in home photo printing. Adjusting inkjet printers was difficult and fiddly and the photo quality of most prints was poor.

Canon reacted with the introduction of SELPHY: a dedicated and easy to use photo printer which connects directly to your camera and instantly prints...

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