Relevant in the room

Joe Mandese

In his regular posting from Madison Avenue, Joe Mandese revisits the growing influence of Google, and discusses why it is recruiting so much media planning talent.

Relevant in the room

Joe Mandese

It has been a while since I have uttered the G-word in these pages, but I think it is time to discuss Google once again. Lately, I have begun to think that there is a fundamental misconception about what the online media company actually does, why it is growing so fast and what its designs on the advertising business actually are. I base this on the volume and tenor of anxious references advertising executives have been making about Google over the past several months, and the fact that it seems to be growing, not...

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