Original Source - It takes 2,997 words to make one zesty case study for Original Source

This Silver Award-winning campaign for Original Source bath products aimed to move it away from its 'niche brand' status and increase penetration and market share, without diluting the brand's well-established values.
Agency: BDH\TBWAAuthors: Lorna Hawtin and Peter Harris

Original Source – It takes 2,997 words to make one zesty case study for Original Source

SO, WHAT'S THE STORY?

Original Source was a niche washing and bathing brand with a cult status when PZ Cussons acquired the brand in 2002 (see the Appendix for more information).

This paper sets out how we stimulated the growth of this brand without diluting its values, or the strength of the relationship it had with its existing consumers. It tells how we created a disruptive and original campaign that retained the...

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