Oatmeal, SmartShop and Tommy Hilfiger

Allyson Stewart-Allen

This article discusses three U.S. brands - Quaker Oats, SmartShop and Tommy Hilfiger - to illustrate how they are all seeking to improve the retail experience for shoppers.

Oatmeal, SmartShop and Tommy Hilfiger

Allyson Stewart-AllenInternational Marketing Partners Ltd

'What do these three US retail brands share?' you ask? The answer is that all are looking at ways to improve your next retail experience.

BREAKFAST ON THE GO

First, Quaker Oats. Earlier this year, this PepsiCo-owned company decided that as UK consumers increasingly don't find time to eat breakfast at home, they'll find a way to have breakfast come to you ... in the form of a vending machine. The company trialled its shiny new machines at that most British of institutions, the House of Commons, with plans...

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