WARC Measuring Advertising Performance Conference 2007
Chris Forrest
THE OPENING: ADS IN MARKETS AND BRANDS ON THE BOARD
Back to MAP Again
Last time I came to MAP it was in a long corridor at The Waldorf, which felt like an aeroplane fuselage.
Today we wafted in to the banqueting room of the Jamiroquai Carlton Tower to the sound of Vivaldi's Four Seasons. A comfortable room with its blinged-up chandeliers.
Roderick White, Admap's editor and chairman for the morning session, was wearing his best summer 'our man in Havana' suit – a reminder, he said, that global warming was real...