ARF Audience Measurement 2006

Roderick White

Roderick White (editor of Admap) reported for WARC directly from the First Annual ARF Audience Measurement Symposium, held in New York City, June 20-21, 2006.

ARF Audience Measurement 2006

Roderick White

DAY 1: SILOS, THEATRES AND MEDIA MEASUREMENT

Still in Silos?

What Bob Barocci, President and CEO of the ARF, called 'the first annual AMS' left the first day audience strung between the oft-expressed desire for multi-media, multi-platform audience research and the reality that media research is still confined to its traditional silos – though there are signs of movement. Maybe tomorrow's crowded programme will provide some answers.

Theatrical Setting

Broadway's Hudson theatre, built in 1903, was once described as 'among the handsomest theatres in the country', and provided an elegant setting for...

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