Sorted.org.nz - Getting New Zealanders Financially Fit
Category:Agency:Advertiser: | Sustained Success Saatchi & SaatchiSorted.org.nz |
SUMMARY
This is the story of how radical fresh thinking from Saatchi & Saatchi led to the development of:
a mould breaking 'sorted' website
a media approach that 'changed the rules' (and continues to do so)
distinctive and effective advertising that has driven droves of New Zealanders to get 'sorted'
The approach to getting New Zealanders thinking about and planning for their retirement has been transformed.
'Retirement planning' has been promoted without mentioning the word 'retirement', but instead focusing on 'financial fitness...